From the Book - First edition.
Wear our hard hats : likeability is a construction industry
America's food chain of likeability, starting with Marion in Iowa
How we fall in like is how we fall in love
The gateway traits : authenticity and relateability
The clincher traits : protectiveness and reliability
The conscience traits : perceptiveness and compassion
Public prejudice and the perception of likability
Scandals, killer scandals and likeability comebacks
The global turn-on : comparing eight world leaders
How you can be the turn-on.