The innovator's method : bringing the lean start-up into your organization
(Book)
Author
Contributors
Physical Desc
ix, 268 pages : illustrations ; 25 cm
Status
2nd Floor - Work
Work 658.4063 FURR
1 available
Work 658.4063 FURR
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
2nd Floor - Work | Work 658.4063 FURR | Available |
More Details
Format
Book
Language
English
UPC
DLW53103
Notes
Bibliography
Includes bibliographical references (pages 243-250) and index.
Description
"Whether you call it "lean start-up," "design thinking," or "agile," a new method is revolutionizing how to successfully create, refine, and bring ideas to market--without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. Innovation experts Nathan Furr and Jeff Dyer aim to change that. Based on field work with thousands of managers and validated inside dozens of companies, THE INNOVATOR'S METHOD shows when and how to apply a "lean start-up" approach to innovation in established businesses. THE INNOVATOR'S METHOD takes managers through these new practices for managing innovation, showing how to adapt them to their businesses and answering such questions as: How do we know this idea is worth pursuing? Does it solve the right problem for customers? Have we found the right solution? Do we have the right business model for our new offering? With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, THE INNOVATOR'S METHOD picks up where Jeff Dyer's THE INNOVATOR'S DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"--,Provided by publisher.
Citations
APA Citation, 7th Edition (style guide)
Furr, N. R., & Dyer, J. (2014). The innovator's method: bringing the lean start-up into your organization . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Furr, Nathan R and Jeff. Dyer. 2014. The Innovator's Method: Bringing the Lean Start-up Into Your Organization. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Furr, Nathan R and Jeff. Dyer. The Innovator's Method: Bringing the Lean Start-up Into Your Organization Harvard Business Review Press, 2014.
MLA Citation, 9th Edition (style guide)Furr, Nathan R., and Jeff Dyer. The Innovator's Method: Bringing the Lean Start-up Into Your Organization Harvard Business Review Press, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.