The mom test : How to talk to customers and learn if your business is a good idea when everyone is lying to you
(Book)
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Copies
| Location | Call Number | Status |
|---|---|---|
| 2nd Floor - Work | Work 658.11 FITZPAT | Checked Out |
More Details
Format
Book
Language
English
UPC
DLW161109
Notes
General Note
5 Introduction. 11 The Mom Test. 27 Avoiding bad data. 47 Asking important questions. 65 Keeping it casual. 73 Commitment and advancement. 85 Finding conservations. 103 Choosing your customers. 113 Running the process. 127 Conclusion and cheatsheet.
Description
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Citations
APA Citation, 7th Edition (style guide)
Fitzpatrick, R. (2014). The mom test: How to talk to customers and learn if your business is a good idea when everyone is lying to you . CreateSpace Independent Publishing Platform.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fitzpatrick, Rob. 2014. The Mom Test: How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You. CreateSpace Independent Publishing Platform.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fitzpatrick, Rob. The Mom Test: How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You CreateSpace Independent Publishing Platform, 2014.
MLA Citation, 9th Edition (style guide)Fitzpatrick, Rob. The Mom Test: How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You CreateSpace Independent Publishing Platform, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.